How to Make a Summer Blockbuster
The movie business is one of the most lucrative and omnipresent forces in the American economy, grossing over ten billion dollars a year in ticket sales alone and providing the backdrop for a celebrity culture that permeates the average American’s daily life. Since the early days of film, movie stars have been the fuel that the movie industry uses to continually churn out content; it was not uncommon for early actors to be in a dozen films per year. Nowadays, due to the longer production times associated with big-budget movies, even the most ambitious and active stars can barely fit in four or five films a year … and that’s only if they are in demand enough to get the offers.